FR! 01/02 by Julie Massé is a finalist in the first annual Art and Olfaction Awards ceremony. We were chosen from a pool of submissions that included 14 countries and 5 continents.

finalist

​FR! 01/02 by Julie Massé is a finalist in the first annual Art and Olfaction Awards ceremony. We were chosen from a pool of submissions that included 14 countries and 5 continents. Thrilled to have been a part of this competition. We await impatiently the April 25th, 2014 Awards Ceremony at the Goethe Insitut in Los Angeles.

The Judges for the finals are Christophe Laudamiel, Luca Turin, Mandy Aftel, Sarah Horowitz-Thran, and Stefan Sagmeister. They will be asked to rate the submissions on a scale of one to ten in the following categories.

  • First impressions (the impression of the scent in the first 15 minutes)
  • Wear-down (the scent’s performance in dry down)
  • Retention (the memory you have kept of the scent)
  • Artistry (the scent’s technical skill)
  • X Factor (something special, but undefineable)

Amélie Bourgeois was here for our FR! 01/04 Launch Party as well. What a treat to speak with the creator and wear the perfume simultaneously!

We are proud to invite you to our first FR! Member Event on Thursday, October 24, @ Warehouse 623 as part of Jungle Art Brooklyn.

An opportunity to meet FR! members and perfume aficionados, this event will also introduce Christophe Laudamiel, who will create a fragrance for FR! in 2014.